References
Every reference cited by a Corporate VR article, listed by article. Each link opens the original source.
VR at your expo stand: buying attention without shouting
- Event Marketer, EventTrack 2025 Executive Summary, 24 October 2024.
- Event Marketer, EventTrack 2026, 3 November 2025.
- Kolmanič et al., field study of AR and VR at trade fairs, Scientific Reports 16:31613, 9 July 2026.
- CEIR, via CenterPoint, trade show engagement insights, 2024.
- Freeman, Trends Report: Attendee Motivators, January 2024.
- Zebiq Technology, VR product demo trade stand throughput, 21 August 2026 (vendor planning model).
What Are AR Glasses?
- Google - XREAL Aura on Android XR
- XREAL - Aura specifications
- IEEE - X Reality
- Vuzix - Ricoh Japan case study
- apoQlar - HoloMedicine on XREAL Aura
What actually happens at a corporate VR event
- Meta Developer Blog (FarBridge), “VR Event Success - Part 2”, 18 June 2019.
- Zebiq Technology, VR product demo trade stand throughput, 21 August 2026 (vendor planning model).
- The VR Collective, Hologate Arena, 18 July 2024.
- Valo Motion, ValoArena.
What is extended reality? XR, VR, AR and MR in plain terms
- IEEE - Extended Reality
- IEEE - X Reality
- CTA - 2069-A standard
- Walmart - How VR is transforming the way we train associates
- Reuters - Boeing and HoloLens
- WIRED - The WIRED Guide to Virtual Reality
What is spatial computing?
- Simon Greenwold - Spatial Computing thesis, MIT Media Lab (2003)
- Apple - Introducing Apple Vision Pro
- IEEE - X Reality
- Walmart - How VR is transforming the way we train associates
- Boeing - 737 MAX 10 virtual reality
- MIT Media Lab - What leaders need to know about spatial computing
Why crowds gather around VR: the spectator effect
- Greuter, Mueller and Hoang, Designing public VR installations, DIS 2022.
- Meta Developer Blog (FarBridge), VR Event Success - Part 2, 18 June 2019.
- CHI 2021, Streaming VR games to the broad audience.
- Event Marketer, EventTrack 2026, 3 November 2025.
- Van Boven and Gilovich, To do or to have?, Journal of Personality and Social Psychology 85(6):1193-1202, 2003.
- Kumar, Killingsworth and Gilovich, The anticipation of experiences, Psychological Science 25(10):1924-1931, 2014.
- Kolmanič et al., field study of AR and VR at trade fairs, Scientific Reports 16:31613, 9 July 2026.